How to use Google Bard as a research tool

How to use Google Bard as a research tool

I’m a writer, so I spend a big chunk of my time doing research. That’s why I was so excited to get my hands on Google’s AI chatbot, Google Bard. It’s similar to other AI-powered text generation tools like ChatGPT, but it’s supposed to pack the power of Google Search—where I spend most of my time—into a conversational bot. 

That has the potential to make my job a lot easier. Instead of scouring the internet for sources and current information on a given topic, I can just ask Bard to give me the lowdown. But obviously, it’s not quite that simple. 

Here’s everything you need to know about how to use Google Bard. 

What we’ll cover: 

What is Google Bard?

Google Bard is an artificial intelligence chatbot that can respond to a user’s questions (or prompts) on any subject with an almost human-like “understanding.” Using natural language, users can ask Bard to do things like draft an article outline, summarize text, and translate a document from English to Korean (or one of the over 40 languages currently available). You can ask it to write a poem, explain the theory of relativity, or tell you about the weather in your local area.

Powered by Google’s Pathways Language Model (PaLM 2), Bard was trained on a massive dataset, including Common Crawl, Wikipedia, The World Factbook, and conversations and dialogues from the web.

So why not just Google a topic? Isn’t it the same thing? 

With Bard, you don’t have to check various pages, click through different links, or compare news articles. You can just ask Bard a question, get a summarized version of what you’re after, and then ask follow-up questions if you need more information. And if you want to dig a little deeper or fact-check something Bard said, you can use Bard’s Google Search button to learn more about that particular statement. 

It’s certainly far from perfect right now, but you can imagine how Bard may eventually change the way search works.

How to use Google Bard

Here’s the short version of how to use Google Bard: 

  1. Go to and log in with your Google account or sign up (it’s free). 

  2. Type your prompt in the message box on the Bard home page. 

  3. Once Bard spits out a response, you have a handful of options: 

    • Like or dislike the response 

    • Ask Bard to modify its response

    • Share the response

    • Fact-check Bard’s response

    • Review different versions of Bard’s response

Now let’s take a closer look at the finer details of using Google Bard. 

1. Log in to Google Bard

It’s easy to get started with Google Bard. Go to, click Sign in, and then log in with your personal Google account. You’ll then be brought back to the Bard home page. Click Try Bard

2. Ask Bard a question 

Drop your prompt into the text box, and press Enter (or click the send icon, which looks like a paper plane). 

You can also upload an image like, say, a bird you spotted, and ask Bard to tell you what kind it is, along with three fun facts about it.

3. Interact with Bard’s responses

 In a matter of seconds, Bard will generate a reply in an easy-to-scan format. From here, you have a number of options. 

  1. Like or dislike the response. Bard relies on real-world feedback to improve the quality of its responses. If the response was helpful, click Like. If it was inaccurate or unhelpful, click Dislike

    How to like or dislike a Google Bard response.
  2. Ask Bard to modify its response. Let’s say you want to change the tone of Bard’s answer to be less professional-sounding and more casual. Or you want to shorten it. Click the Modify response icon (which looks like a stack of horizontal bars) and select one of the available modifications: shorter, longer, simpler, more casual, or more professional. 

    Example of how to modify a Google Bard response by length or tone.
  3. Share the response. If you want to share Bard’s answer, click the Share & export icon, and then select Share.

    The Share option in Google Bard

    Choose to share a specific prompt and response or the entire chat, and then click Create public link, copy the link to the chat, and share it as you normally would.

    How to share a Google Bard conversation.

    When the person you shared the link with opens the chat, they can even pick up where you left off. Note: if you upload an image to your chat and then share the entire chat, the image will be visible to and downloadable by anyone who has access to that conversation. 

  4. Fact-check the response. If you want to double-check Bard’s sources and their veracity (and I highly recommend that you do, given AI’s tendency to make stuff up), click the Google icon to fact-check and get related Google Search queries.

    How to use Google it to fact-check a Bard response.
  5. Review different versions of Bard’s response. If you want a more detailed response or more information, click View other drafts. This lets you review multiple versions of its answers, which you can then like or dislike to let it know which answer was best (presumably for training purposes).

    Examples of viewing different versions of Google Bard's response.

What can Google Bard do? 

It would be impossible for me to list all of Bard’s use cases here, and what you’ll use it for will almost certainly depend on your role. An engineer, for example, might use Google Bard to understand the complexities of a piece of code. An events planner might use it to brainstorm venue locations. 

In the interest of time, I’ll limit the use cases specifically to those where I find the most value. Here are my top categories: 

Retrieve information from your go-to Google apps

Let’s say you use Google Docs to create meeting agendas and capture action items. With Bard Extensions, you can ask Bard to retrieve real-time information from other Google apps, including Gmail, Drive, Maps, Flights, Hotels, and even YouTube. 

This means you can do things like ask Bard to share a link to a file stored in Google Drive. Just type @, followed by the name of the app you want to look in, and then give it a prompt.

Example of how to use Google Bard Extensions to retrieve real-time information from files stored in Google Drive.

Or ask it to pull data from an email in Gmail. 

Example of how to use Google Bard Extensions to retrieve real-time information from an email in Gmail.

Note: If you ask Bard to retrieve info from Google apps, like Gmail and Google Drive, this information isn’t reviewed by humans, used by Bard to target you with ads, or used to train the Bard model. 

Bard Extensions still has some kinks to work out—for example, when I asked it to refer to a Google Doc to tell me if there were any action items, it generated a list of non-existent action items. But I can see how Extensions has the potential to speed up workflows as its accuracy improves.  

Summarize articles and web pages

How many times have you skipped an article because it was too long or ran across something that was so complex in nature that you gave up trying to wrap your head around it? Join the club. That’s why I’m really digging Bard’s ability to summarize articles. I discovered this use case quite by chance, and I’m genuinely surprised that more people aren’t singing its praises. 

With Bard, you can just drop a link to the article into the text box, and ask it to summarize it in a clear way. Check this out.

Google Bard summarizes an article from Wired.


It doesn’t just have to be articles, either. You can also drop in links to studies, medical journals, and other large text documents for a succinct summary. 

Brainstorm and generate content ideas

We know Google Bard isn’t bad at generating text that sounds human. But I’m still (rightfully) skeptical about it outperforming me: it’s bog-standard at creating long-form content, like a blog post, from scratch. And when it comes to writing poems or songs, it definitely lacks a certain…everything. 

Google Bard trying to write poetry and doing a terrible job.

Creativity aside, I do use it to generate blog article ideas. You can type in prompts like “give me a list of blog ideas about whale watching in Alaska,” “brainstorm blog ideas about Google Bard for the Zapier blog,” or “write some titles for blog articles about the growing tiny house trend.”

Just remember, the more detailed your prompt, the better Bard’s output. 

Article ideas for the Zapier blog from Google Bard.

While the ideas it generates aren’t always groundbreaking, it gives me a frame of reference that I can use to further develop ideas. You can also ask it to elaborate on some topics, and hopefully that gets you expanding on areas you might not have considered before. 

It’s not a bad way to get the creative juices flowing if you’re ever stuck or short on time. And this use case is a pretty neat idea:

Google Bard suggests using Google Bard to write interactive fiction.

Who knew Google Bard could think outside the box?

Another win: Ask Bard to check a platform or blog first for existing content around a topic. Then you can get it to generate ideas that haven’t already been done.

Example of Google Bard generating content ideas that don't yet exist on the web.

It’s not infallible, but it certainly prompts the AI to come up with more unique options. 

Another useful tip is that you can export all of Bard’s responses, either to a Google Doc or as a Gmail draft. 

The option to Export to Docs or Draft in Gmail from Bard

That means that whenever I ask Bard to write an email draft, I can automatically send it to Gmail, where I can click send. Or if I’m working on something blog-related, I can send it to a Google Doc and tweak Bard’s output directly inside my workspace.

Write taglines and short copy for inspiration

I often struggle with writing microcopy (think: taglines for ads or subject lines for emails). To help me produce copy that packs a punch, I used to spend a lot of time looking at examples before getting to work.  

This is where Bard now helps me form a “starting point,” as I ask it to generate a number of options for me. 

Don’t get me wrong—every option needs a heavy edit. But I’ve found that Bard is actually better at writing short copy than it is at drafting longer content. That could be because it checks the internet for existing taglines (written by humans), but either way, it saves me a step or two. 

And yes, Bard lacks the creativity and cultural understanding to make a piece of writing really good, but there’s nothing wrong with using it as a springboard to bring your best writing to life. 

Compare research and data in a chart 

Another cool thing Bard can do is create comparisons of online content. For example, I regularly use Google Bard to compare different news articles on the same topic (particularly if they’re complex in nature). 

Bard then generates a chart that shows the similarities and differences between the two articles, outlining the focus and the perspective of each piece.  

A chart in Google Bard comparing two articles, including sentiment analysis.

As you can see, it gets to the point fast—without me having to manually create data points or thoroughly analyze the pieces. 

This same system works for other types of content, like product reviews, scientific studies, or even recipes.

Google Bard comparing the iPhone 14 and the Galaxy S22.

You’ve got to admit, that’s pretty neat. 

Give travel and activity recommendations 

I love going on vacation (duh?), but I detest the planning that goes into it. I spend way too much time scrolling through Airbnb, avidly amending filters (I once booked what was essentially someone’s garden shed), and reading hotel reviews. 

Bard isn’t going to book anything for you. And don’t bother asking it for travel tips unless you want insipid advice like “pack comfortable shoes!” But do ask it for good flight and hotel recommendations. Why?

  1. It doesn’t have any skin in the game like travel sites do.

  2. It has access to the latest reviews. 

  3. If you use Bard Extensions, it can pull in real-time information from Google Flights and Google Hotels.

Not only that, but it’s quite helpful for returning results that have availability for your chosen dates. Just be specific with what you’re after.

Google Bard offering budget-friendly hotels in Genova, Italy.

Of course, I double-checked that this was true, and it turned out everything—from availability to prices—was accurate. (Note: when I asked ChatGPT the same thing, it gave me hotels that no longer existed.)

And as long as I’m specific in my requests, it does a great job of giving me the info I’m too lazy to search for. 

Google Bard providing a list of companies in Genova, Italy that offer cooking classes.

If you need Bard to tip the scales, you can even ask it to show you a pic of the spot you’re interested in, which it pulls from the internet.

Google Bard offering a picture of Genova, Italy, along with a description of the area.

Show images alongside its answers

The use cases for image sourcing go far beyond travel pics, of course. Bard can pull images from Google Search on any topic, so you can picture responses and get visual context for certain requests—without having to Google them. It’s just another way Bard can “communicate” its ideas more effectively. 

For example, ask it for landscaping ideas for your back garden, and it won’t disappoint. 

Google Bard giving suggestions along with images pulled from the web.

Bard adds a source to each picture it pulls (which it finds on relevant sites), so you can click through the links if you want to find out where they’re from. In the pictures shown above, Bard sourced images from popular landscaping blogs, so it’s essentially acting as if you were performing a regular Google Search. 

This works for just about any topic. And, with the right prompt, it will naturally favor a picture. For example, I asked it, “What does a Scottish kilt look like?” It described it, yes, but it also gave me a photo.

Google Bard describing a Scottish kilt and showing a picture of one.

But be warned: it’s far from perfect. You’d think that asking Bard where a charging port is located on a MacBook would be the perfect opportunity to show a quick picture. But alas. 

Google Bard describing in words where the charging port of a Macbook Pro is, and then giving a table with all the information.

While Bard can’t generate images without sourcing them from the web right now, Google has plans on partnering with Adobe to add AI image-generation features to Bard in the upcoming months.

What are some of Google Bard’s limitations?

From what I’ve seen so far, Google Bard can be a bit of an unreliable narrator, and it doesn’t always follow through on the things it says it can do. For example: 

  • It hallucinates. This occurs when the AI falsely states or insists that something is true, even when it’s not grounded in logic or fact. As an example, I’ve witnessed Bard claiming—confidently—that it can generate images and create collages, even though it wasn’t built with that function in mind. Command it to create an image for you, and only then will it backtrack and admit it’s all talk. 

  • It shows a lack of writing skills. Ask Bard to write a piece of content for you, and it’s almost certainly going to be a little lackluster and Wikipedia-esque. Its writing skills are very limited when you compare them to those of a professional (human) writer.

  • It forgets to cite sources. Bard has this annoying tendency not to cite the sources for a topic it’s talking about unless you specifically ask it to. When it does cite its sources, though, it’s a bit hit-and-miss. I’ve seen it provide sources to a site that aren’t remotely relevant to the topic at hand, so be warned: it’s a little glitchy.

Use Bard as a (casual) research tool

Bard may not be reliable enough to do your work for you (that’s good news), but it can be used as a valuable research tool to help you come up with ideas, summarize content, and present data in an accessible way.   

My advice: take what it says with a pint of salt. Bard is still under development, and only time will tell if it gets better at writing—and being honest about its resume. 

Related reading:

This article was originally published in April 2023. The most recent update was in October 2023 with contributions from Jessica Lau.

Leave a Reply

Your email address will not be published. Required fields are marked *